UMBS Ross Bay Area Alumni Club Events

Upcoming industry forum "When Gamers Market: Selling Fun Not Soap" on November 4th.

Confirmed panelists include Ross Alum Scott Sappenfield (Senior Brand Manager - Ubisoft), "A Player to Be Named Later" from Electronic Arts.- EA Sports, and Frederic Descamps (Senior Director, Marketing - Trion Wolrd Networks).

I hope to see you there!

Go Blue!
Dan McLean
President - Ross Bay Area

When Gamers Market: Selling Fun Not Soap!

Would You Like To:
- Learn how Ross Grads and others have pushed Gaming to 20% growth in 2008?
- Meet other Bay Area Marketing professionals?
- Connect with Bay Area Ross grads?
- Discover how selling Fun is better than selling Soap? ;)

Then Sign Up for the event: "When Gamers Market: Selling Fun, Not Soap".

Selling soap is so last century! Forget Tide or Chlorox Bleach - Marketing grads from Ross and other top programs have shifted over to the fun side - Gaming! Are they the smartest guys in the room? What do they know that I don't?

Find out how the convergence of technology, entertainment, social networking and good old fashioned marketing 101 have caused this industry sector to surge ahead.

On November 4th senior Marketing managers from Bay Area powerhouses Electronic Arts, Ubisoft, and Trion World Networks will discuss the exploding Video Game market. The forum will be held at the campus of Wilson Sonsini in Palo Alto and will include a pre-forum reception followed by a panel discussion and Q&A.

Come join your fellow Wolverines, affiliated B-school grads, and Silicon Valley professionals at the campus of Wilson Sonsini in Palo Alto for an evening of insights and networking!
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West Coast Forum
October 23, 2008 7PM-9PM 8

Join Dean Robert J. Dolan Fellow Alumni and Students at the West Coast Forum Reception

Gathering in the San Francisco Bay area on Thursday October 23rd and Friday October 24th, over 120 Ross School of Business students will join area businesses and alumni for two days of informative panels, roundtable discussions, competitions, company tours and a networking reception hosted by the school's administration.